Welcome to the second part of our two part series covering HouseHunt’s Online Customer Conversion Checklist.

On tuesday, I covered all of the “don’ts” as it applies to closing online customers, and today I’m going to share with you a list of all things you should do beginning at the moment you receive your online lead.

Immediately after receiving a lead (Key to Immediate Sales):

Do: Contact every customer immediately – Leads will go bad quickly

Do: Call the customer if there is phone number given on the lead

Do: Email the customer a personalized email if an email address is given

Do: Use text message if you are not using a Blackberry to receive leads

Do: Delete all leads that have a bad email and a bad phone number

Do: Provide the information asked for on received lead form

Do: Enter the lead into a customer database system. HouseHunt’s Total Internet Marketing System is a perfect system for customer management

Do: Assume that even unresponsive customers will turn into future business

Lead Follow Up (Key to Building a Residual Business):

Do: Plan on following up with all customers until they buy (many sales are closed after years of contact)

Do: Use the following methods of contacting your prospects:

1. Automated follow-up systems included with Total Internet Marketing system

• Monthly Newsletter – Good Neighbor Newsletter
• Holiday Greeting Cards
• Action Plan by lead types
• Send listings automatically

2. Handwritten personal notes and real estate information

3. Periodic phone calls

Building Your Brand (Key to being Recognized as the Community Expert):

Do: Create your resume so it can be displayed on your website

Do: Enter several client testimonials so they can be displayed on your website

Do Remember Each Lead is an Opportunity for Business. The one customer you don’t give 100% to may be the sale you lose!

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