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I have a question for you – What can you do differently in today’s changing market?

Stumped? No problem. Here are a few more follow up questions to ponder.

Are you motivated?

How bad do you want it?

Are you willing to do what it takes to achieve your goals?

If you answered “yes” to any of those, then there’s good news: you have a great mindset for success.

As such, here’s a list of seventeen things you can do right now to better your business and to help you adapt to the current market… and to any market you’ll face in the future!

  1. Call all your leads immediately (within 10 minutes of receipt if possible).
  2. Follow up 24/7 – a lot of people can’t be reached during the day.
  3. Call all past clients or send newsletters- make a concentrated effort to do so.
  4. Make a business plan – have a clear objective of what you need to do and follow it.
  5. It’s a numbers game – the more people you put yourself in front of the more you will sell.
  6. Look at your listings – are they priced right? Coach your clients, what is it going to take to get their listings sold.
  7. Maintain client database and stay in touch with past clients.
  8. Use thank you notes.
  9. Use target marketing – target clients that have the same interests, use your sphere of influence.
  10. Sponsor classes (e.g. Tax credit) and events for associations you are a part of.
  11. The slower it gets, the more time and/or advertising money you need to spend to reach more people.
  12. Hand out your business cards to everyone you know or meet.
  13. Customer Service is huge – be the agent the client remembers.
  14. Goal setting – Personal goals like; I will sell 4 homes a month or will not take time off. Don’t give up and don’t take a day off until you meet your goal.
  15. Establish short term personal goals.
  16. Know your market, know what’s in inventory.
  17. It is critical that you have a strong Internet presence as over 90% of the people who have a real estate need use the Internet.

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I wanted to take a moment to share some news of Broker associate Brenda Schofield, who is also an exclusive member agent with HouseHunt.com representing multiple communities in the Holmdel, NJ area.

Like so many of our members, Brenda is very busy and very happy about her increased sales activity. She is also excited to be working with multiple buyers who are in the million dollar plus range.

“We closed the million and a half sale in Colts Neck in February,” Brenda said, “and recently closed another in Howell for $285,000.”

By plugging into the consistent pipeline of buyers and sellers generated from her HouseHunt.com areas, Brenda has created a large number of new sales opportunities.

“We are now working with five customers we recently received from our HouseHunt websites,” she said. “Their price range is between $400,000 and $20 million dollars.”

Like every other successful HouseHunt member, Brenda makes a habit of immediately contacts all of her customers and utilizes our follow up system to create consistent contact with them. The combination is powerful and very profitable for Brenda who is very happy to be part of the HouseHunt network of agents.

“You guys are wonderful,” Brenda said.

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We’ll end our week of highlighting a few our new HouseHunt.com hall of famers (don’t worry, we’ll be back with more profiles on our most recent class soon!) with Alexia and Bill Gallagher, a top producing team for Keller Williams Realty Atlanta Partners Realty in Suwanee, GA.

Like all of our 59 other HouseHunt.com Hall-of-Fame members, the Gallaghers have proven that they are experts at handling the needs of online customers and have utilized the proven HouseHunt.com success system to its full capabilities.

Our Hall-of-Fame members have all closed a minimum of $17 million in sales and/or a minimum of 100 transaction sides in HouseHunt-related business generated solely from their HouseHunt.com exclusive territories.

The Gallaghers are exclusive HouseHunt member-agents for Suwanee, South Forsyth County and Cumming, GA, in the northeast Atlanta Metroplex.. They attribute much of their success to the HouseHunt marketing system and consumer-related programs that enables them to respond quickly and meaningfully to the needs of their customers.

“I would say that we are currently getting 80% of our business from HouseHunt,” Alexia said. “We have a great Internet presence and get tons of customers from them.”

For more information on the HouseHunt.com Hall-of-Fame, click here.

For additional information on HouseHunt and its services, including how our nationwide network of exclusive territories has been serving agents for fifteen years, visit HouseHuntNetwork.com.

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We continue our week of highlighting our 2010 HouseHunt.com Hall-of-Famers with celebrating the success of Steve Hinrichs and Jean O’Reilly, a top-producing real estate sales team with Edina Realty in Maple Grove, MN. We’re excited and proud to have them join the ranks of our near sixty member Hall-of-Fame!

Steve and Jean have embraced the HouseHunt model and have shown their ability to work with and close customers generated online. Heinrich and O’Reilly attribute much of their success to the HouseHunt marketing system and consumer-related programs enabling them to respond quickly and meaningfully to the needs of their customers.

“People are nervous right now, not sure of their jobs.” Hinrichs says. “We believe in being totally honest and forthright with them.”

He estimates that 10-12% of their business comes directly from HouseHunt leads and contacts and both Hinrichs and O’Reilly are strong advocates of establishing and maintaining good communication with customers, both current and past.

For more information on the HouseHunt.com Hall-of-Fame, click here.

For additional information on HouseHunt and its services, including how our nationwide network of exclusive territories has been serving agents for fifteen years, visit HouseHuntNetwork.com.

Be sure to “like” HouseHunt.com on Facebook and follow us on Twitter!

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On the blog this week, I want to spend some time highlighting our HouseHunt agents who’ve earned their way into our HouseHunt.com Hall of Fame, beginning with Barry Newman, a top-producing Realtor for Century 21 M.B. in suburban Chicago. He is one of 24 member-agents named this year and joins an elite group of 59 member-agents to be honored since the the HouseHunt.com Hall of Fame began in 1995.

It takes a special member-agent to handle the needs of buyers originating from the Internet and Barry has certainly demonstrated his expertise in this category. This recognition also validates the HouseHunt business model by promoting one individual agent as the real estate expert in their community. Plus, it proves that business can be generated in any market.

The production achievements of Barry and members of his elite group are even more remarkable when you consider that much of the nation is still in the throes of the worst housing market recession in three decades. “Their focus is on their ability to deliver superior customer service. I congratulate each and every one of them.

To qualify for Hall of Fame consideration, Newman had to close a minimum of $17 million in sales and/or a minimum of 100 transaction sides in HouseHunt-related business generated solely from his exclusive HouseHunt territories.

Newman, the exclusive HouseHunt member-agent for the communities of Deerfield, Glenview, Highland Park, Northbrook and Northfield, IL, credits the HouseHunt marketing system and consumer-related programs that enables him to respond quickly and meaningfully to the needs of his customers.

“Success in my business is also based on providing great service and maintaining effective, personal communication with my customers. I’ve found that it’s better to be in front of them than rather than relying on e-mail,” he emphasized.

Since 1995, HouseHunt has been a successful consumer-oriented Internet firm that provides valuable free services and information to homeowners, home buyers and home sellers through nearly 1,500 member-agents serving exclusive territories through its primary websites, HouseHunt.com and move-up.com. For additional information on HouseHunt and its services, click on HouseHuntNetwork.com.

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Have you ever worked with a client who was apprehensive about you bringing buyers around their home on the weekend or at night? Certainly, it’s understandable on one hand, but on the other, it can be quite frustrating. The opportunity to spend family time together is limited for many people and while just one night, or a weekend, might not seem like much, for your customers it might be a big deal.

Of course, it’s a problem easily solved with open and honest communication between you and your customer.

By reminding your customer that while they’re working during the day, so are potential buyers (because how many serious buyers don’t have steady day job?). Obviously, a large majority of buyers are free to view when some sellers don’t want company or just want to relax.

It’s important to stress to your customers that it can be simply a numbers game – the more people who view your home, the more likely your home sell. Clearly, we all know this like the back of our hand, but our clients might not realize it. Once they comprehend that fewer buyers will translate into a lower selling price, I suspect that they’ll find some free time for you to show their home!

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Strong evidence that the market has bottomed and that a more balanced housing market is emerging in many parts of the U.S. can be found in the latest HouseHunt Current Market Conditions survey data reported during the first quarter of 2010. Although uneven, the results show prices have stabilized after steep declines over the past two to four years and in some cases are actually appreciating despite the drag of foreclosures, short sales, job uncertainties and reluctant lenders.
Perhaps the most positive news is that the buyer-seller ratio is almost dead even in HouseHunt’s national random survey of member-agents. Also important, repeat buyers now represent 50% of all transactions with first-time buyers when investors are factored into the equation. Three months ago, repeat buyers accounted for only 34% of home purchases. The normal ratio is two-thirds repeat buyers.
Improvement is also seen in the average time needed to sell a home. Fifty-two percent of HouseHunt’s member-agents report that their customers received 95 to 100% of their asking prices. Another 35% said they received more than 90%.
“From the member-agents I talk to, there seems to be a sense the market has hit bottom and sales activity is continuing to pick up,” observes Michael Bearden, president and CEO of HouseHunt, Inc. “Business is by no means easy but is getting better and more reliable. Our lead flow remains good with plenty of interest in real estate. Consumer demand is building, especially from repeat and move-up buyers. The federal $8,000 and $6,000 first-time buyer tax credits approved by Congress last year were strong motivators for fence-sitters to do something. Any increase in current mortgage interest rates could stimulate additional buyer activity this summer and fall.”
When individual member-agents were asked if the housing market has bottomed in their communities, their opinions ranged from “yes” to a flat “no.” A majority of them agreed that more personal contact with customers is needed, both by phone and by e-mail, to meet changing market demands. Here’s a sampling:
“I’m definitely trying to spend more time being in touch with my customers,” said Steve Hinrichs of Edina Realty, who with his partner Jean O’Reilly are exclusive HouseHunt member-agents for Maple Grove and Rogers, MN, in the suburban Minneapolis area. “I’m currently offering to update my customers on a monthly or quarterly basis on homes that have sold in their communities. It keeps me in front of them and allows me to see what is going on in their areas. As far as local market activity, our focus has been on first-time buyers. We’re seeing a little price growth in some areas but will know better in a month or two. Our market will come back. Our biggest problem right now is consumer confidence. People are nervous and unsure about their jobs and the economy. I try to be honest and forthright with them. Trust is of utmost importance now.”
Geri Boyer of Altura Real Estate Group, exclusive HouseHunt member-agent for Laguna Beach, CA, said she is seeing a stabilization of prices but expects a little more price dropping through the end of the year. “The activity is out there,” she said, “but our biggest problem is getting loans for my buyers. Competition from second home buyers and investors is also keen for properties in the $350,000 range. Recently, I had a listing on a bank-owned property that attracted 33 offers. It sold for $100,000 over the list price. First-time buyers are being outbid by investors with cash.” Boyer added: “I’m doing everything different to compete in this market. I’ve had to reinvent myself.”
Dealing with the lenders is also a big problem for Alexia Gallagher of Keller Williams Realty Atlanta Partners, exclusive HouseHunt member-agent with her husband, Bill, for Suwanee, South Forsyth County and Cumming, GA. “The majority of buyers who come to us are looking for deals, so we’re looking at foreclosures, short sales and distressed properties. Our biggest problem is getting banks to be reasonable and to get them to respond in a timely manner. We have been in multiple bidding wars. It’s a different market.” She noted: “I think as far as value goes, we probably have bottomed out price-wise. Our inventory of unsold homes is down quite a bit, which is very good. We’ve had a surplus of inventory with lots of new construction. We continue to have a record number of foreclosures as well. So we have a mixed market with some positive signs and some negative signs.”
Not convinced that the housing market has bottomed is Barry Newman of CENTURY 21 M.B. in Glenview, IL, exclusive HouseHunt member-agent for Deerfield, Highland Park, Northbrook, Northfield and Glenview in suburban Chicago. “I feel that we’re over-inventoried. I also have a hard time believing that there are as many buyers as sellers out there. I had a great December and January, then things started to dry up, which was disappointing.” Newman continued: “One thing I am doing to be more effective in this market is to talk more with my customers rather than e-mail them. I now see that talking directly to people is the best way to go. It’s better to be in front of your customers than communicating the way I have been doing.”
Hinrichs, O’Reilly, Boyer, Alexia and Bill Gallagher, and Newman are newly inducted members of the HouseHunt National Hall of Fame. To qualify, they had to close a minimum of $500,000 in cumulative commissions and/or a minimum 100 transaction sides in HouseHunt-related business over a five-year period.
HouseHunt’s Quarterly Comparison Chart for U.S.
2008 2009 2010
1st Q 2nd Q 3rd Q 4th Q 1st Q 2nd Q 3rd Q 4th Q 1st Q
Buyer to Seller Ratio
More Buyers 32% 30% 28% 34% 29% 32% 32% 33% 38%
More Sellers 55% 56% 61% 49% 59% 57% 58% 58% 42%
About Even 13% 14% 11% 17% 12% 11% 10% 09% 20%
Time on the Market
0-60 Days 10% 12% 08% 06% 12% 21% 22% 35% 21%
Sold in 60 Days Plus 90% 88% 92% 94% 88% 79% 78% 65% 79%
Unsold Inventory
Good Supply 89% 95% 93% 94% 93% 91% 85% 83% 76%
Tight Supply 11% 05% 07% 06% 07% 09% 15% 17% 24%
Annual Price Appreciation
Up 0-5% 20% 12% 12% 13% 05% 16% 14% 26% 21%
Up 05-10% 08% 07% 04% 03% 04% 03% 03% 06% 09%
Up 10% Plus 07% 09% 04% 03% 06% 04% 03% 03% 07%
Unchanged 08% 07% 07% 08% 03% 07% 03% 03% 06%
Negative Appreciation 57% 65% 73% 73% 82% 70% 77% 62% 57%
Buyer Activity
Repeat/Move-up 54% 46% 50% 35% 35% 48% 48% 34% 50%*
First-Time Buyers 46% 54% 50% 65% 65% 52% 52% 66% 50%
Ask vs. Sale Price
Less Than 95% 52% 55% 39% 54% 65% 56% 57% 55% 48%
Getting 95-100% 48% 45% 61% 46% 35% 44% 43% 45% 52%
Multiple Offers
Yes 25% 36% 41% 39% 48% 60% 60% 65% 60%
No 75% 64% 59% 61% 52% 40% 40% 35% 40%
*Total includes 5% investors

HouseHunt, Inc., is a consumer-oriented Internet firm that provides free information and services to homeowners, home buyers and home sellers in 47 states through its member-agents and through its primary web site, HouseHunt.com.

Record Number Qualify Despite Sluggish Housing Market

A record number of 24 top producers have been named to the 2009 HouseHunt National Hall of Fame by Michael Bearden, president and CEO of HouseHunt, Inc. The newest honorees join 35 member-agents already named to this select group over the last five years.
To qualify for Hall of Fame consideration, each member- agent or team had to close a minimum of $500,000 in commissions and/or a minimum 100 transaction sides in HouseHunt-related business generated solely from their exclusive HouseHunt territory.
Bearden said the production achievements of the 2009 group are even more remarkable because much of the nation is still in the throes of the worst housing recession in three decades: “Their focus is on their ability to deliver superior customer service. Hall of FameI congratulate each and every one of them.”
This validates the HouseHunt business model by promoting one individual agent as the real estate expert in their community. It proves that business can be generated in any market. Many of the new inductees have earned more than one million dollars in new commissions. This is business they would not have ever received without being part of the HouseHunt network.
Since 1995, HouseHunt has been a successful consumer-oriented Internet firm that provides valuable free services and information to homeowners, home buyers and home sellers through nearly 1,500 member-agents serving exclusive territories in 47 states and through its primary website sites, HouseHunt.com and move-up.com.
The honorees attribute much of their success to the HouseHunt marketing system and consumer related programs that enables them to respond quickly and meaningfully to the needs of their customers. Here’s a sample of their comments:
“Probably 95% of my business comes directly from HouseHunt leads, referrals and repeat customers” responded Mary Anne Farmen, of Realty World Tri-Cities Metro, exclusive HouseHunt member-agent for Kingsport and Johnson City, TN. “HouseHunt has helped me establish myself as a knowledgeable person to work with and someone responsive to their needs.” A former teacher, Farmen said she utilizes HouseHunt’s TIM (Total Internet Marketing) system to track and manage leads in her data base: “I establish repetitive contact with them through TIM. Some who have shopped with me have come back four or five years later and bought homes from me. I stay in touch with them and they stay in touch with me.”
Nick Hall of Scenic Coast Realty in San Luis Obispo, CA, also recommends the TIM system as an effective communications tool. “It’s great for following up leads and staying in contact with clients and prospects. I can say that 75 to 80% of my business can be attributed directly to HouseHunt leads and contacts.” Hall, exclusive HouseHunt member-agent for San Luis Obispo and the nearby communities of Cambria, Los Osos, Morro Bay and Templeton, is optimistic that 2010 will be better than last year: “To me, success in this business happens every time I’m about to meet with a buyer and help that person find what they are looking to buy. It’s an experience that happens many times.”
Another advocate of the TIM system is Teri Arbogast of Keller Williams Properties, exclusive HouseHunt member-agent for Davie, Plantation and Southwest Ranches, FL, in the Fort. Lauderdale metro area. “It’s my most valuable tool,” she said. “I use it for all my leads and for about everything I do. I have a client base of over 8,000 and I head of team of buyer agents who call my HouseHunt leads every day.” She estimated that 25% of her business comes from HouseHunt-related leads and referrals . Arbogast is also a heavy believer in spending money on marketing. “Last year I spent a lot of money on Internet and marketing materials and had a great year!. I’m not afraid to put money into marketing because I know my team and I will make it pay off. ” With lots of foreclosures and short sales available, Arobgast sees many opportunities for investors and first-time buyers in her marketplaces. “Properties priced right are selling quickly”, she added.
Roy Nelson of Coldwell Banker Honig Bell, exclusive HouseHunt member-agent in Orland Park and Orland Hills, IL, attributes 35 to 40% of his business to HouseHunt leads and another 35 to 40% to repeat clients and referrals. He estimated that 70% of my clients are first-time home buyers. “I’m still seeing lots of interest in the federal $8,000 tax credit for first-time buyers.” He continued: We’re able to work with lenders okay but the new guidelines for FHA loans are making it more difficult for buyers to qualify. I tell my buyers -and sellers who are having a hard time selling — to be patient and work with me for as long as it takes. Meanwhile I’m building good relationships with them.” Nelson, who was with Commonwealth Edison for 34 years before switching to real estate, feels that the TIM system is the most valuable tool HouseHunt provides: “It allows me to set up a system of repetitive contacts with my clients for as long as necessary,” he said. “I’m hearing back from people I contacted a year or more ago, seeking market information.
Donna Forrest-Johnston of RE/MAX Executive Realty in metro Charlotte, NC, is a champion of customer service, effective communications and relocation skills. She is a member of Charlotte Premier Realty Partners, a group of real estate professionals who possess vast knowledge of the metro market, and is the exclusive HouseHunt member-agent for much of Charlotte and its surrounding communities. Johnston readily attributes 90% of her business to HouseHunt-related leads and contacts. “Our relocation business is finally picking up after a couple of slow years,” she said. “We always work our leads promptly and believe in delivering outstanding customer service. People that we sold houses to five or six years ago are now selling those homes and have become part of our data base as well as clients and friends. We have built a business out of what HouseHunt has given me.-quality leads.”
Twenty-Four Inductees Into HouseHunt National Hall of Fame for 2009


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John Jaskolka and Nancy Richardson represent the exclusive community of Barefoot Resort, SC. John became a HouseHunt member agent in 2005 and Nancy joined soon after.

In a recent message to HouseHunt, Nancy reported having an upswing in business in their local market.

“While HouseHunt has always paid for itself for John and I, the leads seem to be more serious,” Nancy said. “This change happened within the past 45 days or so.”

A real boom in serious buyers has been the largest impact.

“I have four pending sales that are directly from HouseHunt and one other that is an indirect result of your service,” Nancy explained.

John and Nancy discussed the activity increase and agreed neither is doing anything differently. They still call leads immediately, follow up consistently, and strive to satisfy the real estate needs of every customer equally.

“The market is indeed shifting and the quality of buyers has greatly improved,” Nancy said.

The next few months look extremely promising for John and Nancy as they are positioned to close several transactions and earn more income.